Georgia-Pacific Forcefield Concepts

CHALLENGE:
Agency new business pitch to Georgia-Pacific Building Products.

EXECUTION:
How do you highlight the importance of the products you don’t see? Georgia-Pacific’s ForceField is an easier, better building product that was getting lost in the shuffle of competitors and lack of clear communication. This concept was focused on the technology in the product that saves installation time and protects the structure better.

ROLE: 
Creative Direction, brainstorming, designer, photo editing.