View Conceptual Work — Jason Hughes Creative

Clarksburg Lore Cider

CHALLENGE:
Create a brand for not only a new product but a new cidery looking to stand out in the ever-growing hard cider landscape

EXECUTION:
To build a unique brand but also embrace the small Western New York town of Clarksburg legendary creatures were created and folklore stories to craft the brand as unique as the cider. The ultimate selection was more of a traditional approach but legend has it the memory of the lore of Horned Fox still lingers.

ROLE:
Creative Direction, brainstorming, designer, illustration, name, brand story

Logo

Brand story

Brand photography direction

S&T Bank

CHALLENGE:
Agency new business pitch to S&T Bank

EXECUTION:
The brand strategy was to build a modern brand for a modern bank that knew their current brand was no longer representing their direction. 2 modern and different approaches were taken in a full brand exploration. One execution is featured here and full with the second concept highlighted.

ROLE:
Creative Direction, brainstorming, design, client pitch

Consumer, Business and Wealth sub-brands

Delaware North

CHALLENGE:
Create innovative billboards that explore what is possible beyond the standard billboard

EXECUTION:
Billboard concepts were created to embrace the experience of the brands of Delaware North. The billboards were non-traditional using climbing walls, live cooking demonstrations, digital games, and individually targeted digital boards

ROLE:
Creative and Art Direction