SunTrust Private Wealth Reserve | Brochure
Georgia-Pacific ForceField | Logo and product design
Cohber Press | Brochure and sales kit
Hazlitt Vineyard 1852 | Label design and illustration
Truist GenSpring | Legends of Wealth Journal
Truist GenSpring | Legends of Wealth Map
TraXtion | Email and product sheet
TraXtion | Print, social, and digital ad campaign
TraXtion | 15 second preroll ad. Role: creative direction, storyboarding
SunTrust Email Brand and Guide
The SunTrust email templates were outdated in the ever-evolving digital space. In addition, SunTrust emails were being executed by multiple agency partners and internal digital teams without clear consistency.
A design system was developed to create a consistent and flexible email brand. The research was conducted using SunTrust's customer base to execute informed best practices. In addition to the email UX, a brand and user guide was built for agency partners and internal teams.
ROLE:
Creative direction, UX/UI, brand guide development, training
sayhii | Brand development, website, collateral, sales tools, presentation templates
Cause + Effect Strategy | Brand development, collateral, sales tools, print ads
Empire United | Recruitment brochure
SunTrust Commercial Real Estate | Commemorative lenticular card highlighting SunTrust involvement in the financing the construction of SunTrust Park.
SunTrust Wealth | Direct mail
