Truist Rebrand

CHALLENGE:
SunTrust and BB&T merged to become Truist requiring a consolidation and rebranding of all marketing materials and sales tools.

EXECUTION:
750+ collateral pieces, sales tools, presentations, emails, direct mail, and videos were rebranded for the Truist rollout. This effort crossed multiple divisions including Consumer, Private Wealth, Small Business, Commercial, and Treasury.

ROLE:
Creative direction - overseeing designers, writers, video, illustrator, and digital teams, working directly with Truist brand and digital teams. Art direction - Working hands-on designing for print and digital channels.